A Wicked Beginning for moon d’elle’s Legacy

For Chandra Perkins, Co-Founder of moon d’elle, Wicked marked the beginning of a transformation. The song Defying Gravity carried a message that resonated deep within her, awakening a part of herself that had long been waiting to rise. Many people encounter a piece of art that changes the way they see their lives. For Chandra, this moment became the starting point for a life led with purpose and creative freedom.

At the time, she was working in corporate finance in Milan. Her days were filled with structure, precision, and the kind of success that appears certain from the outside. Yet even achievement can lose meaning when it disconnects from authenticity. Chandra began to feel the quiet pull toward something truer, something that reflected her own rhythm. When she listened to Defying Gravity, she heard possibility—the permission to evolve and the reminder that stability and joy are not the same thing.

The choice to leave her corporate role and move to New York became a defining moment. It was guided by self-awareness rather than resistance, by expansion rather than escape. She embraced her lifelong love of performance and began a new chapter in musical theatre. The decision gave her a renewed sense of authorship over her story. For the first time, she aligned her professional life with her creative identity.

That journey became the emotional framework of moon d’elle. The brand was created through lived experience, not through market data or industry predictions. It emerged from a philosophy that true elegance begins with self-possession and evolves through movement. Together with her sister, Tabitha, Chandra shaped a vision that blends grace, craftsmanship, and intention. Their designs honor women who lead active, expressive lives, and who view personal style as an extension of inner balance.

The name moon d’elle reflects that vision. “Moon” symbolizes renewal and cyclical growth, while “d’elle,” meaning “of her” in French, conveys ownership and individuality. Combined, they express a life built by one’s own design. Every moon d’elle creation follows this principle. Each curve, material, and contour serves a purpose. The shoes are meant to accompany women who move through both elegance and effort, grounding beauty in authenticity.

For Chandra, that guiding energy has never faded. Defying Gravity remains a reminder of her decision to live with presence, intention, and courage. Moon d’elle continues to carry that spirit forward through its collections—an invitation for women to rise within their own narratives, to lead with grace, and to embody the strength that already exists within them.

Luxury, to Chandra, is the ability to live in alignment with one’s truth. It is refinement shaped by self-knowledge and devotion to craft Through moon d’elle, she continues to share that belief with everywoman who chooses to walk her own path.